ACC brand standards reflect the core personality, culture, and values of our institution. Maintaining a consistent brand identity supports these standards and safeguards our reputation.
ACC’s brand identity is a complex set of logos, graphics, colors, text elements, imagery, and messages that create a perception that sets us apart from other institutions. Great care goes into developing and maintaining the ACC identity to promote and protect the brand. Components complement each other and ensure materials have a consistent look and feel. When applied collegewide, these standards strengthen the College’s brand.
Brand Value Statement
Austin Community College provides accessible and valuable learning opportunities in a supportive environment dedicated to empowering students and enriching the Central Texas community.
Brand Character
Brand character is the personality and tone of the organization. ACC is described by five key traits:
- Accessible
- Empowering
- Valuable
- Supportive
- Community
ACC Values
As we evolve to become the best that we can be, we will prioritize the well-being, growth, learning, and success of our students—and each other. Our ACC values reflect our dedication to fostering excellence, making a positive impact, and maintaining a culture of accountability within the ACC community.
Courage: We believe in honesty and openness.
Compassion: We believe in empathy, kindness, and being other-centered in all that we do.
Joy: It is our honor to work for our students and with each other.
Yes: We believe in being tenacious and resilient in fighting for our students.
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