The Office of College Relations & Marketing (OCRM) and ACCTV manage the digital signage displayed on flat-screen TVs at each ACC campus. These slides are updated weekly to inform students, faculty, and staff about important events and deadlines.
College departments can submit event or promotional slides, which are reviewed each Friday for display as early as the following Monday. Content should focus on essential internal communications; outside or non-ACC content is not permitted.
| DO | DO NOT |
|---|---|
| Use large fonts (at least 20 point) that are readable from 10 feet away, with contrasting text and background colors. | Forget to include all pertinent event info (date, time, location). |
| Be concise: Slides are displayed for only 15 seconds. | Put paragraphs of text on a slide. |
| Include approved department logos. | Use an unofficial department logo. |
| Add a “call to action” with a shortened URL or QR Code (such as “Learn more” or “ RSVP”). Review usage and accessibility guidelines for QR codes. |
Forget to proofread slide text for typos or grammatical errors. |
Preparing and Submitting Your Slide
1. Understand the Digital Signage Requirements
- Fill out this request form and submit a slide for OCRM approval which happens every Friday for the following week. If the image is not approved, someone from our team will contact you with information on how to adjust the slide to the guidelines.
- Each slide appears in the playlist for 15 seconds. Slides must be short and sweet and not overwhelm the viewer with too much text, graphics, and information. Like a billboard, it should be high-level.
- All slides must be associated with College operations, academic areas, or student services.
- Slides can appear in playlists for up to three weeks consecutively. Depending on the info, we can replay it again for another three weeks at the appropriate time to reinforce, say a deadline or a reminder if necessary. Remember to submit your slide as early as possible so that it can be displayed for the full three weeks.
Slide Design
To ensure consistency from slide-to-slide, follow these requirements:
- Images must be in a JPG or PNG format, a resolution of 1920 x 1080 pixels, and in landscape (horizontal) orientation.
- Text and images must be readable from 10 feet away; large, san-serif fonts work best (such as Verdana, Helvetica, and Arial, with a 20 pt. minimum font size.) Avoid italics and never use more than two fonts. No long paragraphs or lines and lines of text will be approved.
- Be concise: Keep text brief with no more than three short sentences or bullets to convey your message.
- Text color must contrast with the background.
- Include an official department’s logo involved with the info on the slide that follows logo usage guidelines.
- Include only pertinent event info (event name, date, time, place, AND contact email or a short URL to get more information).
- QR codes can be included with a URL (use both for accessibility).
Learn more about QR code guidelines here. - Include call-to-action text like “Learn More,” “JOIN US,” or “RSVP TODAY” so viewers can do so!
- QR codes can be included with a URL (use both for accessibility).
- Contact OCRM or ACCTV for sample slides of inspiration.
3. Remember
- Proofread your slide before submitting. Read the text out loud to confirm it is clear and readable within 15 seconds.
- Submit slides early to allow time for any needed revisions. If you do not hear from us, assume your slide is approved.
- Slides are displayed for three weeks, or until the advertised event has occurred, whichever comes first.